Views: 0 Author: Site Editor Publish Time: 2026-01-12 Origin: Site
On December 24, the Office of the Leading Group for High-Quality Development of Manufacturing Industry (Digital Economy Development) of Zhejiang Province announced the list of excellent cases of Zhejiang National Digital Economy Innovation and Development Pilot Zone in 2025. The "Construction and Practice of Digital Transformation Platform Based on Integration of Marketing, Customer Service and Risk Control" declared by China · People's Electrical Appliances Group was successfully selected and won the Excellent Case in the direction of Deepening New Integration.
Aiming at common industry problems of traditional manufacturing such as inefficient marketing management, disconnected customer service and risks in seal control, this case innovatively builds a full-domain operation platform covering "digitalized marketing, intelligentized service and visualized risk control". It breaks down data silos through cloud-native architecture and optimizes business processes with AI algorithms, which improves the conversion rate of sales leads, enhances the efficiency of customer service response and reduces the incidence of safety accidents in seal management. This innovative practice not only solves the internal management problems of the enterprise, but also provides a replicable "People's Solution" for the digital transformation of traditional manufacturing industry. As a leading enterprise in the electrical field, People's Electrical Appliances Group has long been committed to the whole industry chain upgrading of smart power equipment. The selected digital transformation platform deeply integrates three core business scenarios of marketing, customer service and risk control, empowers development through technologies such as the Internet of Things, big data and artificial intelligence, and promotes the leapfrog development of the enterprise from experience-driven to data-driven. The standardized implementation path and modular technical architecture formed by the project are especially suitable for physical enterprises with large sales networks and service systems, and have important demonstration significance for improving the digital level of the industry chain.
